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The PRLA annually honors exceptional members of the hospitality industry for their leadership, commitment, and service to the industry and community. PRLA is proud to recognize the following individuals and businesses for their innovation, dedication, and success. RISING STAR Jenna Scull Communications & Marketing Manager, Visit Bucks County As the marketing and communications manager for Visit Bucks County, Jenna Scull creates and captures...
“Your brand is the single most important investment you can make in your business.” –Steve Forbes, Editor in Chief, Forbes Remember the 90s? Sure you do: The fall of the USSR; the Oklahoma City bombing; the Monica Lewinsky scandal; and the rise of the Internet. Although use of the Internet for commercial advertising was initially banned, by the mid-90’s Netscape had...
State Items Elections On May 18, Pennsylvania voters passed the two constitutional amendments to limit the governor’s emergency powers. The first empowered the state legislature to extend or terminate an emergency declaration by resolution. The second addressed the governor’s emergency powers, including requiring legislative approval to continue beyond 21 days. Less than one month later, the Pennsylvania legislature put an end to...
Tools for You and Your Employees The lifting of all COVID-19 mitigation in Pennsylvania made the world feel like it came alive again, but it brought with it a new challenge for hospitality industry operators—employee staffing. As a member of PRLA, there are several tools and programs available to you and your team for recruiting, professional development, human resources help, and...
Unable to reimplement pre-COVID-19 operating hours, restaurants must rethink, retool, and revitalize how to attract and retain employees. In today’s crazy environment in which staff is hard to find and keep, you must embrace change to keep brands alive. Are you ready for a more flexible workplace environment? Your employees are. This past year has demonstrated all businesses need to think...
Remember the expression “too many cooks in the kitchen”? Well, go ahead and unlearn it. In 2021, the restaurant industry is experiencing an unprecedented labor shortage that’s seeing worker resignations and job openings at an all-time high. Despite most restaurants having reopened after COVID-19 closures, the restaurant industry was still 1.5 million jobs—or 12%—short of pre-pandemic levels as of June 2021....

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Sushi served on japanese knife in chef hand
As the hospitality industry exits the pandemic and enters recovery, staffing shortages are replacing the issues suffered from mitigation. PRLA engaged our PR partner, Food Shelter, to develop an industry awareness campaign to sway public perception of the hospitality industry as dangerous or dead-end work to an industry of opportunity. The goals of the campaign include showcasing the industry’s career...
On April 27, the Pennsylvania Restaurant & Lodging Association (PRLA) alcohol service, government affairs and lodging, and tourism committees met to amend the association’s legislative strategy. This plan will be reviewed each calendar year to update the plan and take into consideration any political changes that may have taken place within the legislature. Minimum wage/tipped wage remains a top PRLA...
State Items Mitigation The Wolf Administration announced in early May that it would be lifting all mitigation orders except for mask wearing on May 31. The administration continued that masks would be required until 70 percent of eligible Pennsylvanians were vaccinated. The announcement comes on the heels of similar announcements by our neighbors in New Jersey, Delaware, Connecticut, and New York. Legislative...
One year into the pandemic, the Pennsylvania Restaurant & Lodging Association (PRLA) is celebrating the significant accomplishments both local and national that, in the face of enormous loss, supported the Pennsylvania restaurant industry and built a foundation for rebuilding in 2021. The accomplishments of the last year have been both large and small, providing access to a myriad of...
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